BRIEF

For the grand opening of a brand new Drake & Morgan bar/restaurant in Liverpool Street called the Allegory, the company branded a Newspaper 'The Allegory' which included opening information, special offers and exciting information. Our actors set up shop outside East London stations, and as outgoing cockney geezers we handed out the paper, made lots of noise and spread the news of the opening!

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EVALUATION

Leafletting and distributing branded merchandise in character makes potential customers much more intrigued at what's on offer, improving take up ten fold!